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Why Outdoor

Outdoor Outdoes Other Media

Outdoor vs TV

  • Outdoor allows you to geographically TARGET your audience, TV makes you buy multiple markets.
  • Outdoor provides your own ad space. TV arranges 16+ commercials every hour.
  • Outdoor cannot be avoided. TV can be turned off or fast forwarded (TIVO, DVR’s)

Outdoor vs Radio

  • Outdoor allows you to geographically TARGET your audience, Radio makes you buy multiple markets.
  • Outdoor offers full color visual of your company logo, phone number, address. Radio does not.
  • Outdoor cannot be avoided. Radio can be turned off or switch stations.
  • Growing subscribers to satellite radio reduces the number of local radio listeners.

Outdoor vs Newspaper

  • Outdoor allows you to geographically TARGET your audience, Newspaper is delivered to multiple markets.
  • Outdoor allows single ads. Newspaper has your competitor on same ad space.
  • Outdoor reaches ages 17yrs+ of age. Newspapers typically reach ages 55+
  • Same outdoor message can be seen multiple times a day. Newspaper is a one time read.
  • Outdoor does not charge extra for FULL COLOR ads. Newspapers do.

Outdoor vs Magazine

  • Only 2 outdoor companies. Lake Charles has over 6 magazines
  • Outdoor ranges from 12’x24′ ads to 14’x48′ ads. Magazine ads are 2″x2″ to 8″x8″.
  • Outdoor does not charge extra for FULL COLOR ads. Magazines do.

Outdoor reaches more people for less amount of money than any other media!

Source: OAAA (Outdoor Advertising Assoc. of America), Marketing Resources,
Facts and Figures. Media Comparison