OUTDOOR
OUT-DOES
OTHER MEDIA
OUTDOOR vs TV
- Outdoor allows you to geographically TARGET your audience, TV makes you buy multiple markets.
- Outdoor provides your own ad space. TV arranges 16+ commercials every hour.
- Outdoor cannot be avoided. TV can be turned off or fast forwarded (TIVO, DVR’s)
OUTDOOR vs RADIO
- Outdoor allows you to geographically TARGET your audience, Radio makes you buy multiple markets.
- Outdoor offers full color visual of your company logo, phone number, address. Radio does not.
- Outdoor cannot be avoided. Radio can be turned off or switch stations.
- Growing subscribers to satellite radio reduces the number of local radio listeners.
OUTDOOR vs NEWSPAPER
- Outdoor can geographically TARGET your audience, Newspaper is delivered to multiple markets.
- Outdoor allows single ads. Newspaper has your competitor on same ad space.
- Outdoor reaches ages 17yrs+ of age. Newspapers typically reach ages 55+
- Same outdoor message can be seen multiple times a day. Newspaper is a one time read.
- Outdoor does not charge extra for FULL COLOR ads. Newspapers do.
OUTDOOR vs MAGAZINE
- Outdoor ranges from 12’x24′ ads to 14’x48′ ads. Magazine ads are 2″x2″ to 8″x8″.
- Outdoor does not charge extra for FULL COLOR ads. Magazines do.
