WHY OUTDOOR?
Outdoor out-performs every other channel of advertising available on the market. Did you know that billboards, on average, deliver an astounding 497% return on investment? Experience the undeniable power of this medium, capturing attention, driving conversions, and propelling your brand towards unparalleled success. Embrace the statistics and let outdoor advertising become the catalyst for your business growth.
outdoor out-does
other media
OUTDOOR vs TV
- Outdoor allows you to geographically TARGET your audience, TV makes you buy multiple markets.
- Outdoor provides your own ad space. TV arranges 16+ commercials every hour.
- Outdoor cannot be avoided. TV can be turned off or fast forwarded (TIVO, DVR’s)
OUTDOOR vs RADIO
- Outdoor allows you to geographically TARGET your audience, Radio makes you buy multiple markets.
- Outdoor offers full color visual of your company logo, phone number, address. Radio does not.
- Outdoor cannot be avoided. Radio can be turned off or switch stations.
- Growing subscribers to satellite radio reduces the number of local radio listeners.
OUTDOOR vs NEWSPAPER
- Outdoor can geographically TARGET your audience, Newspaper is delivered to multiple markets.
- Outdoor allows single ads. Newspaper has your competitor on same ad space.
- Outdoor reaches ages 17yrs+ of age. Newspapers typically reach ages 55+
- Same outdoor message can be seen multiple times a day. Newspaper is a one time read.
- Outdoor does not charge extra for FULL COLOR ads. Newspapers do.
OUTDOOR vs MAGAZINE
- Outdoor ranges from 12’x24′ ads to 14’x48′ ads. Magazine ads are 2″x2″ to 8″x8″.
- Outdoor does not charge extra for FULL COLOR ads. Magazines do.
why
adsource
outdoor?
BECAUSE WE ARE GROWING!
AdSource Outdoor Advertising Company is the fastest growing billboard provider in Southwest Louisiana. With over 50 years of experience we strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 and is continuously growing allowing us to push our limits and think out of the box. AdSource is proud to have over 250 billboards in the Lake Charles and Baton Rouge areas and are actively growing our inventory by adding new digital and vinyl billboards in prime locations strategically placed in high-traffic areas.
