Keep It Simple

  • The first step to creating effective messages is to keep the wording short and succinct.
  • Avoid spelling out complete sentences. Use 7 words or less. 
  • Stick with shorter, simple words to maximize quick comprehension by motorists. 
  • A single message idea will read quicker and more easily than trying to combine multiple offers.

Keep It Big

Large test will allow your audience to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12” character as a minimum. Three foot text, and larger, would be optimum.

Keep It Clean

Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

Keep It Colorful

Use bright, high contrasting colors to keep the ad readable against the background.